
Case Study
FOOD LOVER’S MARKET HOLDINGS
IDU: A Trusted Partner for Financial Clarity and Growth at Food Lover’s Market

ABOUT FOOD LOVER’S
MARKET HOLDINGS
Food Lover's Market Holdings is the holding group for Fruit and Veg City, Food Lover's Market, FreshStop, Dried Fruit for all and FVC International. Encompassing over 100 retailer stores, 250 on the go convenience stores and best import and export company operating in Southern Africa. Together the company is South Africa’s undisputed leaders in fresh produce. A family business, FVC was started in 1993 by two brothers, still at the helm overseeing the rapid expansion of Food Lover’s Market.
THE BUSINESS CHALLENGE
Food Lover’s Market Holdings faced mounting complexity in their financial reporting and budgeting processes as the business rapidly expanded across multiple divisions and legal entities. With over 100 retail stores, 250 convenience outlets, and international operations, consolidating data and producing timely, accurate reports became increasingly difficult.
Their existing systems struggled to keep pace with the demand for weekly and monthly reporting, leaving management without the reliable insights needed to make informed decisions.
The lack of streamlined processes meant that reporting cycles were slow, cumbersome, and prone to inconsistencies, limiting the group’s ability to view performance holistically across all entities.
-min_edited.png)
THE SOLUTION
To overcome these challenges, Food Lover’s Market Holdings implemented IDU in 2017, transforming their financial management capabilities. IDU provided a single, flexible platform for budgeting, reporting, and forecasting, enabling the group to consolidate data seamlessly across diverse divisions.
With powerful analytics and Excel integration, monthly reports could now be generated at the click of a button, reducing reporting cycles from months to weeks. The system’s ability to handle complex account and cost center structures allowed management to view expenses from a group perspective, rather than in isolation, delivering deeper insights into performance. Beyond the technology,
IDU’s responsive support and consultant partnership ensured smooth adoption and ongoing value, making it a trusted tool for consistent, trustworthy information across the business.
A PARTNER IN SUCCESS
%20(002).jpg)
“With IDU, Food Lover’s Market turned complex reporting into clarity. What once took weeks now takes days, giving their teams the confidence to make faster, smarter decisions.”

“Everyone in our business now relies on IDU for consistent, trustworthy information. What once took weeks now takes days, and the clarity it provides has transformed how we make decisions.”
Dylan Le Roux, Operational Finance Manager, Food Lover’s Market
THE RESULT
Streamlined reporting cycles: Monthly reports now generated at the click of a button, reducing cycles from months to weeks.
Improved consolidation: Seamless integration of data across multiple divisions and legal entities, enabling group-level insights.
Reliable decision-making data: Weekly and monthly reporting provides consistent, trustworthy information for management.
Enhanced flexibility: Diverse account and cost center structures allow comprehensive reporting tailored to different business units.

