Case Study
COROBRIK
Corobrik builds stronger, faster budgeting foundations with IDU
ABOUT COROBRIK
Founded in 1902 in Durban, Corobrik is South Africa’s leading manufacturer and distributor of clay bricks, pavers, and allied building products. With 15 factories and centres nationwide, plus exports to global markets, Corobrik offers customers a complete spectrum of brick and paving solutions.
THE BUSINESS CHALLENGE
As Africa’s largest brick manufacturer and distributor, Corobrik operates 15 factories and the country’s most extensive distribution network. With exports reaching the US, Japan, Dubai, and across Africa, the company’s budgeting process had become too complex for spreadsheets.
The top‑down approach, starting at each factory and imposed across all levels, was cumbersome and inefficient. Sales and operational managers struggled with a system that lacked flexibility and transparency. Corobrik needed a solution that could handle multiple factories, retail centres, and product lines while empowering managers at every level to contribute meaningfully to the budgeting process.
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THE SOLUTION
In 2003, Corobrik implemented IDU‑Concept’s Sales Planning and Reporting Modules. The system enabled bottom‑up budgeting by representative and product, reducing the time spent capturing budgets to just one week. Managers could now build accurate sales budgets per region, sales office, representative, and product, with automatic calculations for sales revenue, cost of sales, and transport costs.
The web‑based platform provided flexibility across multiple companies, currencies, and product levels, while accommodating seasonal variations in demand. By streamlining sales planning and reporting, IDU empowered Corobrik to improve capacity planning for its 15 factories and deliver more accurate, timely financial insights.
A PARTNER IN SUCCESS
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“Corobrik needed a solution that could handle the scale and complexity of its operations. IDU‑Concept’s Sales Planning Module delivered flexibility, accuracy, and speed, transforming their budgeting into a streamlined, bottom‑up process.” – Margie Whitten, Director, IDU
“The greatest advantage IDU‑Concept has provided has been the ability to build our budget from the bottom up. Budgeting for more than 25 retail centres and numerous factories is complex, but the system has relieved us of that stress.”
Kevin Bowers, Sales Director, Corobrik
THE RESULT
Reduced budget capture time from weeks to just one week.
Bottom‑up budgeting by representative and product, increasing accuracy and ownership.
Improved capacity planning across 15 factories nationwide.
Flexible reporting, accommodating multiple companies, currencies, and seasonal demand.
