Case Study
HIRT & CARTER
From Adaptation to Innovation: Hirt & Carter’s 20-Year Success Story with IDU
ABOUT HIRT & CARTER
Hirt & Carter delivers immersive retail experiences that connect with consumers and drive shopper behaviour. With 60+ years of expertise, they provide integrated creative, commercialisation, and marketing solutions through omnichannel services. Operating nationally across South Africa’s three major regions and serving clients in 14+ countries, they are a Level 1 B-BBEE company with 100% Black Ownership.
THE BUSINESS CHALLENGE
Hirt & Carter, a large manufacturing and retail solutions provider with a national footprint and global reach, faced increasing complexity in managing its financial reporting, budgeting, and forecasting. With operations spanning multiple business units and regions, consolidating information into a single, reliable view was a significant challenge. Their ERP system provided core functionality, but it lacked the flexibility and ease of use needed for dynamic reporting and rapid adaptation to evolving business demands. As the company expanded and diversified, the need for a streamlined, agile solution that could handle both scale and complexity became critical.
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THE SOLUTION
Since 2004, Hirt & Carter has relied on IDU‑Concept to transform its financial management processes. The platform enabled efficient consolidation across diverse business units, simplifying budgeting and forecasting while enhancing reporting accuracy.
IDU’s agility, continuous updates, and customer‑led development cycle allowed Hirt & Carter to adapt quickly to changes in both manufacturing and digital landscapes. Beyond technology, the exceptional client support from IDU—available even during weekends and holidays—cemented the partnership, empowering Hirt & Carter’s finance team to operate independently, save countless hours, and make faster, more informed decisions.
By integrating IDU into daily operations, the company elevated its financial clarity and strengthened its ability to focus on core business growth.
A PARTNER IN SUCCESS
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"Hirt & Carter have been valued partners of IDU for 20 years, and it has been a privilege to be part of their journey. We appreciate their trust and loyalty in our solutions. Witnessing their growth and evolution while using our tools has been incredibly rewarding. Their feedback and engagement have been instrumental in helping us continually enhance our offerings to meet their dynamic business needs. We look forward to continuing this successful partnership and supporting Hirt & Carter in their future endeavors." – Margie Whitten, Director, IDU South Africa
“The level of support makes a huge difference, and we consider IDU a true partner rather than just an external supplier. We use IDU practically every day at Hirt & Carter, and it has revolutionised our business by streamlining reporting, budgeting, and forecasting."
Sandeepa Sewnandan, Group Financial Manager at Hirt & Carter
THE RESULT
20+ years of trusted partnership: IDU has been Hirt & Carter’s go‑to financial management tool since 2004, saving countless hours in reporting and budgeting.
Reporting cycles reduced by weeks: Financial reporting and budgeting processes streamlined, enabling faster, more efficient consolidation across multiple business units.
Enhanced agility and adaptability: Continuous updates and customer‑led development allowed Hirt & Carter to quickly adjust to changes in manufacturing and digital landscapes.
Empowered finance teams: Staff upskilled to handle issues independently, reducing reliance on external support and improving decision‑making speed for the CFO and senior finance team.
