Don’t let your revenue budget be a hopeless gamble
Imagine if I made the statement that because I am good with numbers and numbers can be used to predict probability, I could guarantee the Springboks would win all their international matches in 2014 if they won 10 of their 12 matches in 2013 and 8 of the 12 in 2012 and you should bet on it. You would roll your eyes at my complete lack of understanding of all the moving parts that make rugby a beautiful game. And yet, when most businesses use their sales and marketing departme